The challenge was to design an IR CRM platform that allows users to monitor all components of their IR (Investor Relations) program using a single solution. It must enable users to see how their company’s stock is performing relative to the market, industry, and their peers in a way that’s easy to understand.
One of our biggest challenges throughout the design process was needing to include a lot of complex information at a glance. Users generally wanted to see everything at once and didn’t want information to be hidden. This proved difficult, especially when trying to create attractive data visualizations. Creating interactive charts that users can customize solved most issues when it came to potential information overload.