FRAI PACKAGE DESIGN

Frai is a trendy and eco-friendly brand of milk and juice cartons. These 100% recycleable packages have text in both English and French in order to sell to a Canadian audience as well as abroad. This package series contains a milk carton, a chocolate milk carton, and a juice carton, but because of the design the brand can easily expand to more products in the future. The carton design was inspired by old metal milk containers, which is why the juice carton is taller and thinner in order to differentiate it from the milk. The minimalist design of the front of the packages will distinguish them on shelves from other current designs.


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